Viewpoint Colour is aimed at decision makers not only in textiles and fashion, but also the world of architecture and interior design, the cosmetics and the media and marketing business.
Viewpoint takes a lifestyle approach to color providing a global perspective across design 12 months ahead.
The teams behind VIEWPOINT understand the costs and the complexity of colour decisions and want to make your colour planning easier. The goal is to supply readers with the critical and actionable colour intelligence you need so you can make more effective colour decisions.
Need immediate access to the digital product? Click here to create your login, then pay online with card. Please note, that if you order the digital product from the Urban View store, you are able to pay with card or invoice but the access will be created manually so it will take approximately 24 hours to process your order.
VIEWPOINT no. 16: BRAIN POWER!
In this Brainpower issue, we explore how our brain processes information and spurs creativity. The relationship between color, the brain, and creativity is multifaceted and deeply rooted in both biological and psychological process- es. By affecting mood, memory, and mental state, color has a profound influence on our ability to think creatively. This fascinating interplay between color and the brain under- scores the power of visual stimuli in shaping how we think, feel, and create.
