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Trendhub MACRO
€1,819.75
VAT included
€1,450.00 VAT 0%
THMB2
Trendhub Macro series: A consumer first approach to trend forecasting, designed to support complete brand processes, from product design to marketing strategy.
WHAT, WHY & HOW?
Our macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.
We highlight the key drivers informing our opinions, including
- Socio-economic developments
- Shifts in consumer behaviour
- Relevant cultural references
- Influential conceptual projects
- Key innovations across markets
Trendhub is the ready-to-buy trend division of BDA London, who are fashion and homeware retail specialists providing tailored advisory for brands across trend forecasting, product and brand strategy.
CONTEXTUAL STUDIES
Highlighting the key drivers behind the theme, from conceptual projects to cultural references.
LOOK & FEEL
Setting the scene for the theme with inspirational look and feel pages.
COLOUR
We highlight a key colour family or grouping for each theme, and show how the different palettes can work together through harmonies.
TEXTURE
An edit of how we see this theme translating across materials and finishes for hard and soft products and surfaces.
TOOLKIT
What do these ideas mean to your brand? Who are these ideas relevant to? We provide a summary of each theme that pinpoints key takeaways and opportunities.
FORM
Highlighting key shapes and silhouettes for translation across fashion, home and product design.
FURTHER READING
Each theme signs off with a series of QR codes that will lead you to read or watch further content related to our themes.
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Data sheet
- Language
- English
2024 JAN:
- MACRO: BOOK THREE
- TRADESHOW REPORT: HEIMTEXTIL
- CES (Consumer Electronics Show)
2024 FEB:
- CONSUMER PROFILES
- TRADESHOW REPORT: SURFACE DESIGN SHOW
- TRADESHOW REPORT: STOCKHOLM DESIGN FAIR
2024 MAR:
- TOPLINE DESIGN DIRECTIONS
2024 APR:
- REPORT: MILAN DESIGN WEEK
- REPORT: NATURAL & ORGANIC PRODUCT SHOW
- BRAND PROFILE
2024 MAY:
- REPORT: RETAIL TECHNOLOGY SHOW
- BRAND PROFILE
2024 JUN:
- RETAIL & MARKETING UPDATE
- TRADESHOW REPORT: SPOGA+GAFA
2024 JUL:
- MACRO: 6-MONTH UPDATE
2024 AUG:
- CONSUMER PROFILES: 6-MONTH UPDATE
- TOPLINE DESIGN DIRECTIONS: 6-MONTH UPDATE
2024 SEP:
- REPORT: LONDON DESIGN FESTIVAL
- REPORT: FINANCIAL TIMES - THE FUTURE OF RETAIL
- REPORT: DIGITAL TRANSFORMATION WEEK
2024 OCT:
- BRAND PROFILE
- MACRO: TREND TRACKER
2024 NOV:
- REPORT: DUTCH DESIGN WEEK
- BRAND PROFILE
2024 DEC:
- RETAIL & MARKETING UPDATE
Trendhub is the ready-to-buy trend division of BDA London.
WHAT: Curated by the BDA London Trendhub team, their digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.
WHY: Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.
HOW: Trendhub combines the insight and expertise of BDA London’s dynamic consultancy work with a big-picture view of the market and the season. Each unique theme within the book is then translated into actionable product ideas. Trendhub's experienced teams can also tailor trends to your particular brand through their bespoke service.
Trendhub Macro series: A consumer first approach to trend forecasting, designed to support complete brand processes, from product design to marketing strategy.
WHAT, WHY & HOW?
Our macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.
We highlight the key drivers informing our opinions, including
- Socio-economic developments
- Shifts in consumer behaviour
- Relevant cultural references
- Influential conceptual projects
- Key innovations across markets
Trendhub is the ready-to-buy trend division of BDA London, who are fashion and homeware retail specialists providing tailored advisory for brands across trend forecasting, product and brand strategy.