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Trendhub HOME

€1,819.75

VAT included

€1,450.00 VAT 0%

This digital trendbook for the home market provides a comprehensive guide for the season. Informative and inspirational, Trendhub offers commercial and tangible directions that can be translated across product design, marketing and merchandising.

Featuring:

- Big picture macro themes
- The season’s most important design directions
- Five seasonal themes
- Complete digital image library
- Original & editable print designs

You are able to purchase the bolt-on books at a 250 eur discount together with the main book: for Autumn / Winter season CELEBRATION tailored for the festive home markets and for Spring / Summer OUTDOOR LIVING. These are also included in the Full Season Subscription that additionally gives you access to the reports from the most important trade shows around the world. See the full Subscription contents in the tab below.

Season: SS 2026

Your selection: Main Book

Main Book
Main Book + Outdoor Living
Full Season Subscription

In Stock

The Bigger Picture

An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of the season.

The Season's Must-Haves

Highlighting the key overarching design elements of the season, from must-have colours to details and items. This is your must-have checklist for the season.

The Key Influences to Introduce the Theme

We highlight the drivers behind the theme, from conceptual projects and innovations to key cultural references.

Inspiration to Set the Scene

Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.

Your Complete Colour Toolkit

Fully referenced colour palettes are supported by core seasonal tones and trend accents. Harmonies showcase key colour pairings.

Trims & Details

An edit of the must-have fabric directions for each theme. Featuring up-close fabric photography and commercial design executions.

Key Fabric Directions

Showcasing key trims and finishing details, from hardware and fastening updates to directional design details.

Print & Pattern Design Stories

The key print and pattern stories, including six inspirational directions, and five downloadable original and editable artworks per theme.

Product Capsules

Focussed design capsules, highlighting key product areas specific to each of our five seasonal themes. Designed to be applied to your range build, and to guide your seasonal marketing, and visual merchandising.

Reference

Data sheet

Language: English
Number Of Pages: 150 - 180

The Autumn / Winter Subscription includes the following trend books and reports:

TRENDHUB HOME MAIN BOOK
CELEBRATION BOLT-ON
Report: MAISON & OBJET
Report: HEIMTEXTIL
Report: TOP DRAWER
Report: SURFACE DESIGN SHOW
Report: SPRING FAIR
Report: STOCKHOLM DESIGN FAIR
Report: MILAN DESIGN WEEK

The Spring / Summer Subscription includes the following trend books and reports:

TRENDHUB HOME MAIN BOOK
OUTDOOR LIVING BOLT-ON
Report: CHELSEA FLOWER SHOW
Report: SPOGA+GAFA
Report: LONDON DESIGN FESTIVAL
Report: MAISON & OBJET
Report: TOP DRAWER
Report: AUTUMN FAIR
Report: DUTCH DESIGN WEEK

Trendhub is the ready-to-buy trend division of BDA London.

WHAT: Curated by the BDA London Trendhub team, their digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.

WHY: Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.

HOW: Trendhub combines the insight and expertise of BDA London’s dynamic consultancy work with a big-picture view of the market and the season. Each unique theme within the book is then translated into actionable product ideas. Trendhub's experienced teams can also tailor trends to your particular brand through their bespoke service.