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Trend forecast Vision 2026 interprets the changes in society and shows how these will influence the preferences and values of people. Vision 2026 is a fundament for new products and services and an inspirational document full of research, mindsets, ideas, concepts and colours.
A clear and well-organized overview of the worldwide cultural, technological, economic and social trends, an essential source of information and inspiration for anyone who’s involved in long term product development, strategy, marketing and advertising.
Available as a combination of printed book + pdf and included are 24 colour swatches and 12 innovative material samples.
There is also available a wider online service VISION INSIGHTS that includes 4 major updates + monthly news (see details in linked product description at the bottom of the page).
Vision 2026 offers the four main drivers of change for 2026 and beyond:
ARCHIVE TO THE FUTURE (Sustainability)
FUTURE GENERATIONS (Social & Cultural)
BEING IN TUNE (Human & Wellbeing)
THE IMAGINATION REVOLUTION (Technology)
In a world overloaded with impressions and products, Vision 2026 provides new guidelines for design creativity based upon human values. Vision 2026 identifies what is currently happening in the world and shows how it will affect people’s thoughts and values and the kinds of products needed in the future.
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