Viewpoint Colour Futures No. 03


Uusi tuote

Uusi VIEWPOINT COLOUR FUTURES keskittyy trendien visuaalisiin tulkintoihin muotoilun eri osa-alueille värien kautta. Franklin Till -trenditoimiston ja View Publicationsin yhteisjulkaisu linkittyy vahvasti Viewpoint Design Futures -lehden ajatuksiin ja ne täydentävät toisiaan visuaalisena muotoilun ja värien infopakettina, jossa valotetaan kattavasti myös trendien taustat ja kuluttajakäyttäytymisen muutokset suuntausten taustalla.


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Sivumäärä Noin 150
Kieli Englanti



In this issue Viewpoint Colour gets serious about ‘Play’ and explores its importance in creativity and invention. The Spring / Summer 2019 forecast outlines the different ways in which ‘play’ is influencing the design and colour landscape and gives context as to why these playful approaches are so pertinent right now.

In addition to the forecast the makers are delving into the sociocultural context beyond our evolving colour tastes, looking into the behavioural shifts that affect our contemporary relationship with colour, and unpack and lay bare the physiological and psychological power of colour. The issue investigates the influence of social media on the wider colour landscape, asking if impactful use of colour is being influenced by social media traction and vice versa. Viewpoint Colour tracks the historical and cultural evolution of pink – a tint that has certainly reached a tipping point as the Millennial colour and shows no signs of disappearing...